About

Leveraging the Experience of First Generation with the Knowledge of Second Generation

Mr. Ajay Sood is a compassionate, ethical, and pure-hearted individual who believes that 'Customer's Trust' comes first in client relations. In the past, he has worked with UTI in the 1990s. During his job, he noticed that people in the markets have their own financial aspirations, but they don't have the proper guidance in realizing them because they are unaware of how the stock markets behave and work. 

Throughout his 35+ years of industry experience, he realised that Mutual Funds have immense potential to create serious wealth for an individual. He is enthusiastic about financial markets and, surprisingly he does not come from a business background. He founded AUM Insure and Secure Pvt. Ltd (AUM-ISPL) in 2004 and it has been a wonderful journey for the last 19 years. As an AMFI registered Mutual Fund Distributor, he consistently maintains ethics and transparency.

Mr. Keshav Sood who has a dynamic personality is quite energetic when it comes to his clients and their services. He has a curious mind, which makes him quite aggressive in his pursuit of financial knowledge. He strongly believes in adapting to the technological advancements to cope up with the ever-changing world of Mutual Funds and Financial Investments. 

Keshav is a Certified Financial Risk Manager, FRM(US) and Chartered Financial Analyst, CFA(US). 

He strongly believes Mutual Funds Sahi Hai, but if you don't have the professional knowledge and experience, then Mutual Funds Aapke Liye Nhi Hai. He is actively mentoring and helping today's Do-It-Yourself (DIY) Investors. Currently he is on a mission to encourage youth and their families to become financially literate and to make everyone understand why should they begin taking their financials  seriously.